YouTubeåºåã广çã«éçšãããæ¹ãPDCAãåãæ¹åãããæ¹ã«åããŠãæ¬èšäºã§ã¯YouTubeåºåã®éçšæ³ãšæ¹åçã«ã€ããŠè©³ãã解説ããŸãã
YouTubeåºåã®å®æœã«ãã广äžè¶³ã解決çã®èŠã€ãæ¹ã«ãæ©ã¿ã®æ¹ã¯å¿
èŠã§ããèšäºãèªãããšã§ã宣äŒå¹æãæå€§åããæåããããã®å
·äœçãªææ³ããã€ã³ãã身ã«ã€ããããšãã§ããŸãã
YouTubeåºåã®éçšã«ãããåºæ¬çãªãã€ã³ã
1. ã¿ãŒã²ãããªãŒãã£ãšã³ã¹ã®æç¢ºåãšé
ä¿¡èšå®
YouTubeåºåã广çã«éçšããããã«ã¯ããŸãã¿ãŒã²ãããªãŒãã£ãšã³ã¹ãæç¢ºã«å®çŸ©ããããšãéèŠã§ãã
ã¿ãŒã²ãããªãŒãã£ãšã³ã¹ãšã¯ãåºåã®å¯Ÿè±¡ãšãªããŠãŒã¶ãŒå±€ãèå³é¢å¿ãæããŸããã¿ãŒã²ãããªãŒãã£ãšã³ã¹ãæ£ç¢ºã«ææ¡ããåºåã®é
ä¿¡èšå®ãé©åã«è¡ãããšã§ããã广çãªåºå广ãåŸãããšãã§ããŸãã
2. åºåã¯ãªãšã€ãã£ãã®æé©åãšãŠãŒã¶ããªãã£ã®èæ
®
YouTubeåºåã§ã¯ãåºåã¯ãªãšã€ãã£ãã®å
容ãéåžžã«éèŠã§ãã
é
åçã§èå³ãåŒãã³ã³ãã³ããæ åãå¶äœãããŠãŒã¶ãŒã®æ³šæãåŒãããšãå¿
èŠã§ãããŸãããŠãŒã¶ããªãã£ãéèŠãªèŠçŽ ã§ããåºåã®åçæéã衚瀺圢åŒãæé©åãããŠãŒã¶ãŒãã¹ãã¬ã¹ãæããããšãªãåºåãèŠèŽã§ããããã«ããããšãéèŠã§ãã
3. ããŒã¿åæãšå¹æçãªåºåãã£ã³ããŒã³ã®æé©å
YouTubeåºåã®å¹æãæå€§åããããã«ã¯ãããŒã¿åæãšåºåãã£ã³ããŒã³ã®æé©åãæ¬ ãããŸããã
åºåã®ã¯ãªãã¯æ°ãèŠèŽçãªã©ã®ããŒã¿ã宿çã«åæãã广ã®é«ãåºåãã£ã³ããŒã³ãå±éããããã®æ¹åç¹ãææ¡ããŸããããããŒã¿ã«åºã¥ãã广çãªæé©åãè¡ãããšã§ãåºåã®ææãåäžãããããšãã§ããŸãã
YouTubeåºåã®æ¹åæ¹æ³ãšæŠç¥
1. A/Bãã¹ããšã¯ãªãšã€ãã£ãã®æ¹è¯
广çãªYouTubeåºåãäœæããããã«ã¯ãA/Bãã¹ããæŽ»çšããããšãæå¹ã§ããç°ãªãåºåã¯ãªãšã€ãã£ããã³ããŒãçšæãããã®å¹æãæ¯èŒã»åæããããšã§ãæ¹åç¹ãæåèŠå ãèŠã€ãåºãããšãã§ããŸãã
ãŸãã宿çãªã¯ãªãšã€ãã£ãã®æ¹è¯ãéèŠã§ããæ°ããã¢ã€ãã¢ããã¬ã³ããåãå
¥ãããŠãŒã¶ãŒã®é¢å¿ãåŒããããªã¯ãªãšã€ãã£ããæäŸããããšã§ãåºåã®å¹æãåäžãããããšãã§ããŸãã
2. ã¿ãŒã²ãã£ã³ã°ã®æé©åãšåºåé
ä¿¡ã®èª¿æŽ
YouTubeåºåã®å¹æãé«ããããã«ã¯ãã¿ãŒã²ãã£ã³ã°ã®æé©åãšåºåé
ä¿¡ã®èª¿æŽãæ¬ ãããŸããããŸããåºåã®ã¿ãŒã²ãããªãŒãã£ãšã³ã¹ãæç¢ºã«ããŸããããæ§å¥ã幎霢ãå°åãªã©ã®ãã¢ã°ã©ãã£ãã¯æ
å ±ãèæ
®ããããå
·äœçãªã¿ãŒã²ãããèšå®ããŸãã
ãŸããèå³ãé¢å¿ã«åºã¥ããã¿ãŒã²ãã£ã³ã°ãéèŠã§ããåºåãé
ä¿¡ããæé垯ãããã€ã¹ã®èšå®ã广çãªåºåé
ä¿¡ã®ããã«èæ
®ãã¹ãèŠçŽ ã§ãã
3. ãŠãŒã¶ãŒãšã³ã²ãŒãžã¡ã³ãã®åäžçãšå¹ææž¬å®
YouTubeåºåã®æåã«ã¯ããŠãŒã¶ãŒãšã³ã²ãŒãžã¡ã³ãã®åäžãäžå¯æ¬ ã§ããèŠèŽè
ãåºåã«å¯ŸããŠé¢äžããã¢ã¯ã·ã§ã³ãèµ·ããããä¿ãããšãéèŠã§ããå
·äœçãªæ¹æ³ãšããŠã¯ãèŠèŽè
ãžã®åŒã³ãããã€ã³ã¿ã©ã¯ãã£ããªèŠçŽ ã®è¿œå ããšã³ã²ãŒãžã¡ã³ããä¿ãã³ã³ãã¹ãããã¬ãŒã³ããã£ã³ããŒã³ãªã©ããããŸãã
ãŸããåºåã®å¹æã枬å®ããããã«ã¯ãé©åãªKPIïŒKey Performance IndicatorïŒãèšå®ããããŒã¿ãåæããããšãå¿
èŠã§ãã
æåäºäŸãšãã³ãé
1. ãã©ã³ãã€ã¡ãŒãžåäžã®ããã®YouTubeåºåäºäŸ
ãã©ã³ãã®ã€ã¡ãŒãžåäžãå³ãããã«ã¯ãYouTubeåºåã®å¹æçãªæŽ»çšãéèŠã§ããäŸãã°ãæåãªã¢ãŒãã£ã¹ããã€ã³ãã«ãšã³ãµãŒãšã³ã©ãã¬ãŒã·ã§ã³ããããšã§ããã©ã³ãã®ç¥å床ãé«ããããšãã§ããŸãã
ãŸããææ
çãªã¹ããŒãªãŒããªã³ã°ãçŸããæ å衚çŸãçšããããšã§ãèŠèŽè
ã®å
±æãåŒã³èµ·ããããã©ã³ãã«å¯Ÿãã奜æåºŠãåäžãããããšãã§ããŸãã
ããã«ãã¯ãªãšã€ãã£ããªã¢ã€ãã¢ããŠããŒã¯ãªã³ã³ã»ãããåãå
¥ããããšã§ãèŠèŽè
ã®èšæ¶ã«æ®ãåºåãå¶äœããããšãã§ããŸãã
2. ãŠãŒã¶ãŒåå ãä¿é²ããYouTubeåºåã®ãã¯ããã¯
YouTubeåºåã§ã¯ããŠãŒã¶ãŒã®åå ãä¿ããã¯ããã¯ã掻çšããããšã§ãåºåã®å¹æãé«ããããšãã§ããŸããã³ã¡ã³ããã·ã§ã¢ãããããã¿ã³ã®ã¯ãªãã¯ãªã©ãèŠèŽè
ã®ã¢ã¯ã·ã§ã³ãæ±ããã³ãŒã«ãã¥ã¢ã¯ã·ã§ã³ã广çã«å©çšããããšãéèŠã§ãã
èŠèŽè
ãåºåã«åå ãããããããªã³ã³ãã¹ãããã£ã³ããŒã³ãå±éããããšãæå¹ã§ãã
èŠèŽè
ãšã®å¯Ÿè©±ãéèŠããã³ã¡ã³ããžã®è¿ä¿¡ãã©ã€ãé
ä¿¡ãªã©ã®ã€ã³ã¿ã©ã¯ãã£ããªèŠçŽ ãåãå
¥ããããšã§ãããèŠèŽè
ãšã®é¢ä¿ãæ·±ããããšãã§ããŸãã
3. ããŒã±ãã£ã³ã°ç®æšéæã®ããã®YouTubeåºåã®ãã³ã
3.1 ã³ãŒã«ãã¥ã¢ã¯ã·ã§ã³ã®æé©å
YouTubeåºåã®ã³ãŒã«ãã¥ã¢ã¯ã·ã§ã³ãæé©åããããšã¯ãåºåã®ææãé«ããããã«éèŠã§ãã
å
·äœçãªã¢ã¯ã·ã§ã³ãä¿ãæç¢ºãªæç€ºã瀺ãããšãå¿
èŠã§ããäŸãã°ããä»ãã賌å
¥ãããããç»é²ããããªã©ãèŠèŽè
ã«å¯ŸããŠå
·äœçãªè¡åãæ±ãããã¬ãŒãºã䜿çšããŸãã
é
åçãªå ±é
¬ãç¹å
žãæç€ºããããšã广çã§ããèŠèŽè
ãã¢ã¯ã·ã§ã³ãèµ·ãããå Žåã«åŸãããã¡ãªãããæç¢ºã«äŒããããšã§ãåå ææ¬²ãé«ããããšãã§ããŸãã
3.2 ã¿ãŒã²ãã£ã³ã°ãªãã·ã§ã³ã®æŽ»çšæ³
YouTubeåºåã®ã¿ãŒã²ãã£ã³ã°ãªãã·ã§ã³ã掻çšããããšã§ãç¹å®ã®ãŠãŒã¶ãŒã»ã°ã¡ã³ãã«å¯ŸããŠå¹æçãªåºåãé
ä¿¡ããããšãã§ããŸãã
åºåã®å¯Ÿè±¡ãšãªããŠãŒã¶ãŒã®å±æ§ãèå³é¢å¿ãæç¢ºã«èšå®ããŸããå
·äœçãªãã¢ã°ã©ãã£ãã¯æ
å ±ãèå³é¢å¿ã®ã«ããŽãªãŒãéžæããããšã§ãåºåã®å¹æãé«ããããšãã§ããŸãã
ã¿ãŒã²ãããªãŒãã£ãšã³ã¹ã®è¡åå±¥æŽããªã³ã©ã€ã³ã®è¡åãã¿ãŒã³ã«åºã¥ããã¿ãŒã²ãã£ã³ã°ãæå¹ã§ããèŠèŽå±¥æŽãæ€çޢ履æŽãèæ
®ããŠåºåãé
ä¿¡ããããšã§ãé¢å¿ã®é«ããŠãŒã¶ãŒã«ã¢ãããŒãããããšãã§ããŸãã
3.3 ãªããŒã±ãã£ã³ã°æŠç¥ã®æå¹æŽ»çšæ³
ãªããŒã±ãã£ã³ã°ã¯ãéå»ã«åºåãèŠãããšã®ãããŠãŒã¶ãŒã«å¯ŸããŠå床åºåãé
ä¿¡ããæŠç¥ã§ãããªããŒã±ãã£ã³ã°ã掻çšããããšã§ããŠãŒã¶ãŒã®é¢å¿ãå床åèµ·ããã³ã³ããŒãžã§ã³ã®æ©äŒãå¢ããããšãã§ããŸããäŸãã°ãååããŒãžã蚪ãããŠãŒã¶ãŒã«å¯ŸããŠé¢é£ååã®åºåã衚瀺ããããšã§ãè³Œè²·ææ¬²ãé«ããããšãã§ããŸãã
ãªããŒã±ãã£ã³ã°åºåã¯ããŠãŒã¶ãŒã®ãŠã§ããµã€ã蚪åå±¥æŽãã¢ã¯ã·ã§ã³å±¥æŽã«åºã¥ããŠé
ä¿¡ããããããã¿ãŒã²ãããŠãŒã¶ãŒã«å¯ŸããŠããããŒãœãã©ã€ãºãããã¡ãã»ãŒãžãäŒããããšãã§ããŸãããªããŒã±ãã£ã³ã°åºåã®å¹æãæå€§åããããã«ã¯ã以äžã®ãã€ã³ãã«æ³šæããå¿
èŠããããŸãã
åºåã®é »åºŠãé©åã«ç®¡çããããšãéèŠã§ãããŠãŒã¶ãŒã«å¯ŸããŠé »ç¹ã«åãåºåã衚瀺ãããšãèå³ã倱ãããŠããŸãå¯èœæ§ããããŸããåºåã®è¡šç€ºé »åºŠãå¶éããé©åºŠãªã¿ã€ãã³ã°ã§å床ã¢ãããŒãããããã«ããŸãããã
ãªããŒã±ãã£ã³ã°åºåã¯ãéå»ã®ãŠãŒã¶ãŒã¢ã¯ã·ã§ã³ã«åºã¥ããŠã¿ãŒã²ãããçµã蟌ãããšãã§ããŸããããšãã°ãç¹å®ã®ååãã«ãŒãã«å
¥ããã賌å
¥ããªãã£ããŠãŒã¶ãŒã«å¯ŸããŠã®ã¿åºåã衚瀺ããããšã§ãå床賌買ãä¿ãããšãã§ããŸãããã®ãããªã»ã°ã¡ã³ããŒã·ã§ã³ãè¡ããã¿ãŒã²ããã«åãããã¡ãã»ãŒãžãæäŸããŸãããã
ãªããŒã±ãã£ã³ã°åºåã®æåã«ã¯ãã¯ãªãšã€ãã£ãã®å·¥å€«ãéèŠã§ãããŠãŒã¶ãŒã®æ³šæãåŒãã€ããé
åçãªãã¶ã€ã³ãã³ããŒã䜿çšããååããµãŒãã¹ã®é
åãäŒããããšãå¿
èŠã§ãããŸããç¹å
žãå²åŒãªã©ã®ããã¢ãŒã·ã§ã³ãå«ããããšã广çã§ãã
以äžã®ãã³ããæŽ»çšããªããããªããŒã±ãã£ã³ã°æŠç¥ãç«ãŠãŠåºåãå±éããŸãããããŠãŒã¶ãŒã®é¢å¿ãå床åèµ·ããã³ã³ããŒãžã§ã³ã®æ©äŒãéããªãããã«ããããšãéèŠã§ãã
--
EVENINGãµã€ãïŒ
https://evening-mashup.com/
Web3 鳿¥œã¹ããªãŒãã³ã°ïŒ
https://w3.evening-mashup.com/
ã€ã³ãã«ãšã³ãµãŒåéïŒ
https://evening-mashup.com/archives/217471